Calvin Klein - Social Media
With my role on the communications team at Calvin Klein, I of course had close proximity to the Social Media team. This led to constant collaborative efforts with them and I would be able to supply assets quickly. From retouching red carpet imagery to animations for World Pride and art direction for an entirely new marketing team.
Global Social Channel: Animations
For different campaigns/product launches our social media team would request engaging assets beyond still images. I would create storyboard concepts for these requests and once approved create different animations for them.
Advocacy Program: Art Direction, Social Graphics, Animations
Calvin Klein launched a microinfluencer program shortly before Coachella in 2019. With my proximity to the social media team, I was asked to drive social content creation as well as art direction for the program and its channels.
